Category: Reviews

  • SelfDecode Review

    SelfDecode Review

    In many of my ‘Health‘ related posts, I write about how just about everything I do is informed with data.  This data comes in many forms, wearables, blood work, subjective feeling.  The best experiments that I’ve done usually start with hypotheses that arise out of research that I’ve done related to DNA analysis.  I’ve tried many of the existing DNA analysis services, but my favorite has been SelfDecode.  This is my SelfDecode DNA Review.

    I started using SelfDecode because I came across one of their blog posts.  Like many health related blogs, much of the information was high level and generic, but in this case, there were direct references to Single Nucleotide Polymorphisms (SNPS) and how they related to the information provided.  I also noticed that if you signed up to use the SelfDecode DNA platform, there was a promise that you could ‘see’ this blog post tailored toward your specific genetic predisposition.  This was very appealing to me.  It didn’t take long for me to decide to give it a try.

    What is SelfDecode DNA?

    Even though the blog posts are what initially drew me in, the SelfDecode platform consists of several components.  Obviously DNA analysis is a crucial piece.  SelfDecode also has a Labs, Lifestyle Analyzer, Action Plan and (more recently) Ancestry section.  I’ve used all of these except for the Ancestry section, so I’ll leave that out of my review.

    DNA

    I started using SelfDecode by uploading one of my existing DNA files that I already had on hand.  SelfDecode also provides their own DNA testing service, but it’s not required to use most of their services.  This is the main reason why I haven’t used SelfDecode’s Ancestry features as it requires using SelfDecode’s DNA testing kit.  The SelfDecode DNA section is subdivided into a set of reports and the blogs that I mentioned before.

    Reports

    The reports are further subdivided into Health, Disease, Traits and Biohacker.  Health reports are high level summary reports related to broad areas of health like Inflammation, Gut Health, etc.  Disease Reports are related to specific diseases.  In order to ‘unlock’ Disease Reports, you need to schedule a consultation with a medical professional to discuss them.  Trait Reports are related to your likelihood to have certain characteristics.  What color hair are you most likely to have?  Are you an extrovert or introvert, etc.  Finally, the Biohacker reports are related to more unconventional topics and/or studies that are of lower quality.

    From the main report subsection, you can filter reports based on things like ‘highest risk’ or ‘most recently updated’.  Each report is listed with its name, a summary of what it covers, when it was last updated and a graphic that shows at a glance if your genetic data is potentially a cause for concern based on the collected information.  From this overview card, you can also add reports to your ‘favorites’ for easy access in the future.

    After clicking on the summary, all reports show the supporting data and your results based on your genetics.  This contains links to overviews of each related Gene and SNP along with your specific genotype.  Each report also contains a ‘next steps’ section which has your lab work (if anything related has been uploaded), any lifestyle data that you’ve entered and recommendations tailored to your results.  You can click on any of the recommendations to add them to your Action Plan.  This section also includes links to any related reports and blog posts.  You can also generate a PDF that contains your specific results.

    Blogs

    The Genetic blogs are categorized loosely based around the Health Reports.  From this section, you can narrow down the blogs based on category or search for a specific term to find the items that are of interest to you.  Each post is written by a different subject matter expert on SelfDecode’s team.  They all follow a similar format.  First they identify the gene(s) and SNPs involved in the subject of the blog post.  Just like in the reports, your specific genotype is identified in a personalized section of the blog post.  Most blogs also include diet, lifestyle and supplement recommendations that you can consider if you suffer from the issue described in the post.

    Labs

    The Labs section of SelfDecode allows you to input your lab work and view your results over time.  Inputting lab work is as simple as uploading a PDF of your results and SelfDecode does a pretty good job of importing everything correctly from there.  In the results viewer, anything considered out of range is identified and you can easily view past results.  This information is also surfaced in any relevant reports when you are viewing your ‘next steps’.  This is great because you can see if the biomarkers that you need to be concerned about based on your genetics are actually out of range or if the lifestyle/supplement choices that you are following are having a positive impact.  SelfDecode also allows you to shop and schedule lab work from this section if you aren’t already testing them via other means.

    Lifestyle

    The Lifestyle Analyzer asks you questions about things that you are currently doing and your medical history.  Based on this, and your SelfDecode DNA analysis, it presents cards that show your relative risk for several different medical conditions.  When you view the details for each of these items, there are links provided to relevant reports and blogs.  At any point in time, you can retake the lifestyle assessment for each of these conditions.

    Action Plan

    The Action Plan contains a summary of all of the recommendations that you’ve added to it from your DNA reports.  For each item in your action plan, you can click on it to see a summary that contains the potential issues that this item can help you address.  If your Action Plan includes supplements, you can actually create and purchase a custom supplement formulation from SelfDecode (I have not done this yet).  There is also a Meal Plan builder in this section.  This is a relatively new feature and I have not used it extensively.  The Meal Plan builder allows you to plan a week’s worth of meals with a limited list of foods that SelfDecode feels is optimized for you.

    Recommendations

    If you don’t actually add recommendations from your reports to your Action Plan, you can still see all of your recommendations sorted by how often they occur in your reports in the Recommendations section.  Just like in the Action Plan, you can see the same summary from here.  You can also add recommendations to your Action Plan from this section.  In the My Supplement sub section you can generate and purchase your supplement formulation.  This is the same functionality that is exposed under your Action Plan.

    SelfDecode DNA Review

    If you’re a regular reader of mine, it’s probably not a secret that SelfDecode is my favorite DNA analysis platform.  I honestly use this product multiple times a week and have discovered so many that things that have had a noticeable benefit on my health because of the information contained here.  The DNA reports and blog posts are really some of the most informative out there and they are constantly adding new information.  They provide the perfect level of summary information with links to dig deeper into the data used to create the summaries.  I quickly purchased a lifetime subscription based on this information alone.

    I also use the Lab Analyzer, mostly because it adds so much more to the reports.  The Lab Analyzer is not as good as InsideTracker‘s, but then InsideTracker’s DNA component is laughable compared to SelfDecode’s.  I’ve been uploading all of my lab results to both products as they tend to complement each other nicely.

    I don’t use the Action Plan.  That’s mostly because the Recommendations section works well for me.  I’m also not much of a fan of subjectively tracking lifestyle behaviors.  The main reason for this is that the effort required to do so isn’t worth it if I don’t have a mechanism to go back and analyze past data and its impact in the future.  I prefer my current approach of using Oura to do this, but even this can be improved upon.

    Additionally, I haven’t purchased any of SelfDecode’s add on projects.  I’m not a fan of combined supplements and already have several places that I love where I purchase single formulations.  I’ve been getting custom lab work done since before I started using SelfDecode, but I plan on evaluating the cost competitiveness of this item in the future.

    Conclusion

    I think the DNA reports and customized blog posts alone are worth the $599 lifetime subscription.  If SelfDecode continues the pace of innovation that I’ve seen since I’ve been a member, it pays for itself within a few short years.  If you’re interested in using any of SelfDecode’s products, let me know as I occasionally get discounts that I can pass along.  I’d also like to hear from you if you have used any of their lab work or supplement services!

  • InsideTracker Review

    InsideTracker Review

    I’m constantly experimenting with ways to improve my health.  Experiments should always begin with a hypothesis.  They should also be designed in a way to control as many variables as possible.  If you don’t have a way to measure outcomes, you’re just guessing about the overall effectiveness of what you’re testing, no matter how well designed your experiment is.  It is in this context that I’m providing my InsideTracker Review.

    When it comes to these types of experiments, keeping track of biomarkers are crucial for testing hypotheses. Being able to compare this collected information over time is also important.  This can be used to inform future experiments and potentially identify variables that weren’t properly controlled.

    Wearables have become great ways to do much of this validation.  Despite this, there are still many things that require good old blood (and other) tests in order to get accurate measurements.  If you’ve ever tried to convince a doctor to order a test for a specific biomarker that is deemed ‘non-essential’, you probably know that this isn’t always easy.  I have terrible insurance (like many self-employed), so even basic tests aren’t covered.  Because of this, I’ve been using various biomarker analysis platforms to conduct (and analyze) many of my tests.

    InsideTracker Review: the Platform

    One of the more recent platforms that I’ve used for obtaining and tracking biomarkers is InsideTracker.  InsideTracker allows you to input and analyze your bloodwork, DNA and compute your InnerAge. There are several plans that you can choose from.  My InsideTracker review follows.

    The Plans

    The basic plans are differentiated by which features of the platform you would like to use and what your starting point is.   If you already have data, you can purchase a plan that allows you to upload your results for analysis.  In most US states, you can also arrange your tests directly through InsideTracker either by going to a Quest lab or scheduling a mobile blood draw.

    Because the testing is done through Quest, you get access to the raw data. I find this useful so that I can enter it into other systems.  This makes it so that I always have a running history of biomarkers that I can compare.

    I tested InsideTracker’s Ultimate Plan.  The Ultimate Plan currently tests and analyzes 44 biomarkers (ApoB was added since I’ve done my last test which now makes InsideTracker even more interesting).  In order to best test the platform, I added the InnerAge calculation to both tests as well as the ability to analyze my uploaded DNA results from another provider.

    InsideTracker is not inexpensive, but you can purchase several tests at once and get a discount.  The tests are also HSA/FSA eligible.

    The Blood Draw

    I opted to go to my local Quest lab for the blood draw (mobile draw is available in most states for an added $100).  Everything regarding scheduling can be coordinated on the InsideTracker website.  InsideTracker also provides instructions for things to do/avoid before testing.  Basically, water fasting the night before and abstaining from any vigours exercise for a few days before.  InsideTracker also provides a form that you print at home and bring to the lab.  My experience at Quest was typical of most blood labwork.  Maybe there were a few more vials that I had to fill, but I was in and out within 15 minutes.

    The Website

    While waiting for your lab results to make their way to InsideTracker, it’s a good time to fill out your health profile on the site.  This information ultimately factors into the information that InsideTracker provides.  My results took a few days to process but they appeared in InsideTracker the same day that I had my raw results from Quest.  At this point, logging into the website shows a dashboard consisting of color coded biomarkers (red, yellow, green) and your InnerAge score if you added that.

    Biomarkers

    From here, you can drill down into more details about each biomarker and biomarker group.  This detailed information often includes ways that you can ‘improve’ your next measurement and links to various research and blog posts backing up that suggestion.  I found the provided information to be more accurately actionable than other services that I’ve used.  I feel that InsideTracker is definitely looking at all of the data it has available to make suggestions that may actually apply to me rather than generic suggestions that might apply to the general population.

    InnerAge

    If you added InnerAge, you can drill down into the score and see how various biomarkers impact or detract from that score.  I was happy to see that my InnerAge was almost a decade younger than my ‘actual’ age.  The science is still out on many of these biological age clocks.  While seeing which biomarkers impacted my InnerAge was very interesting, I did not get as positive results with other services that I’ve used that measured biological age in other ways.

    DNA

    If you uploaded your DNA information, you will also have a section that shows your DNA analysis.  I found this section to be the most basic information that InsideTracker provides and the analysis here is no where near the level provided by other services that I use.  I’m not sure how much of this factors into the excellent information provided on the biomarker pages, but if I knew for sure that it did not, I would not recommend adding this as an upgrade as you can get far better results from other sources (I personally like SelfDecode DNA for this purpose).

    Action Plan

    Finally, InsideTracker allows you to create an Action Plan where you can add their suggestions that are of interest to you and then track your progress against them.  I feel that this is probably useful for people that aren’t already tracking this in some other way.  There is some gamification tied to this.  Checking in your progress against your Action Plan updates your wellness score and you earn ‘badges’ as you do more and more things in the InsideTracker platform.

    Many platforms like this, immediately drive you toward supplements (often custom made for you) and pharmaceuticals in order to improve your biomarkers.  InsideTracker doesn’t have supplements to sell, so I like the fact that they don’t focus on this solely.  Instead, they provide a ‘Nutrition’ section that focuses on foods and recipes that would be good for you to try.  I found that taking this information and cross checking it with my Viome results really worked well for me.

    The Mobile App

    In addition to the website, InsideTracker also provides a mobile app.  Most of the features mentioned are available via this app, maybe with less detail.  The mobile app is useful for checking into your Action Plan.  It also allows you to integrate an activity/fitness tracker.  Unfortunately, on Android, only Fitbit and Garmin Connect are supported.  Because of this, I was unable to test how this impacts results.  This is likely my biggest complaint about InsideTracker.  Why isn’t Google Fit/Health Connect supported on Android?

    I’ve found the mobile app useful for another reason.  If you turn on notifications, you’ll get ‘Pro tips’ every so often.  I’ve found some of these to be very actionable.

    Results Comparison

    I had non-optimized biomarkers from my first test and actually followed some of the suggestions to actually improve them before my recommended next test.  Even though this was the case, the real value of getting bloodwork frequently comes in comparing results from test to test.  How else will you know if you’re actually making progress or not?  I felt that InsideTracker’s interface is one of the better ones for being able to do this comparison.

    Conclusion

    Overall, InsideTracker was well worth it for me.   I found the biomarker optimization and protips to be very useful.  The ability to compare biomarkers across tests was also a major benefit.  Because of this, I will continue to use it as my platform of choice for blood based biomarker analysis.  Especially considering that they seem to be actively adding new ones that are of most interest for healthy living that typical blood tests do not cover.  My only real complaints are regarding the value of the DNA add-on and the lack of integration with some of the more commonly used fitness trackers on Android.  The DNA analysis seemed lacking when comparing the direct results to other services.  Despite these drawbacks, I still consider InsideTracker a useful tool.  Just please add Health Connect support!  Have you used InsideTracker?  Let me know your thoughts.

     

  • Vessel Health Review

    Vessel Health Review

     

    I discovered Vessel Health while looking for a way to monitor my cortisol levels.  As with many of these things, I was skeptical at first, but still very eager to give it a try.  I contemplated signing up for months.  Eventually, I got a discount for a month’s supply of test cards.  I already had blood work scheduled, so I purchased a Thorne Stress test and decided to compare all three.  This gave me the perfect opportunity to try it out and see how accurate it was.

     

    What is it?

    The portion of the Vessel Health system that I was most interested in consists of an Android app and ‘Wellness Test Cards’.  Vessel Health also provides lifestyle and food plans in the app as well as a supplement service.

    The Wellness Test Cards are essentially an ‘at home’ urine test.  They take an innovative approach in that, rather than having to send them for analysis, they use the Vessel Health app combined with your mobile device camera to interpret your results.  You might be able to understand now where some of my skepticism stemmed from.

    In addition to cortisol, the version of the Wellness Test Cards that I used was able to test Vitamin C, Magnesium, Ketone B (BHB), Vitamin B7 (Biotin), Hydration, Ketone A (AcAc), and pH.  At this time, I was also looking for a cheaper/less invasive way of measuring ketones and also had interest in my Biotin and Magnesium levels.  Since I’ve used Vessel Health, they’ve added additional support for Calcium and Sodium.

    How do you use it?

    The app provides a very thorough walkthrough regarding how to use the Wellness Test Cards.  If you trust your aim, you could do your business right on the test card, but note that there are ‘wet’ and ‘dry’ zones that apparently will skew results if you intermix them.  I opted to use a cup and then dunk my test card for the time needed to measure the results.  Next, you allow the test card to dry and then you can snap a photo of the card from within the app.  After a few moments, you can analyze your data.  The app will then present you a number of food and lifestyle options that you can choose to incorporate in order to get your scores in a more optimal range.  The app provides a facility for tracking your progress across tests.

    Vessel Health Wellness Test Card

    How well did it work?

    The version of Vessel Health that I tried gave me a general range rather than pinpoint values that I could directly compare to my bloodwork/other tests.  I’m used to this with many of the other devices I use and don’t have a problem with comparing the relative values of regularly taken tests with the same device.  It seems that the current version is more explicit about the values, but I have not been able to test that.  In general, the results from Vessel Health were in the range of what was shown by my blood work/other tests.  It worked well enough that I was definitely interested in continuing to use Vessel Health on a regular basis… especially as the costs of the Wellness Test Cards became more affordable and/or the number of tracked biomarkers increased.  Unfortunately, this never happened as I will go into more detail below.

     

    What didn’t work/could be improved?

    There were a handful of things that I didn’t like about my Vessel Health experience.  Ultimately, one of these was completely out of my control and the others made me investigate other options to ultimately find better solutions.

    Android App

    Pretty much all apps in the health/bio-hacking space on Android SUCK.  As a former Android developer, this is a personal pet peeve of mine.  Many companies either don’t put out an Android app or release theirs as an afterthought.  This usually results in an app that is so buggy as to make it unusable.  Aside from the introduction piece that shows you how to use the Wellness Test Cards, Vessel’s Android experience was the same… sometimes worked, most of the time didn’t… would not maintain state, did way too much on the UI thread, etc. all of the usual issues that are made by amateur Android developers.  Once I figured out the things that you should never do in the app, I could deal with it… until I upgraded my phone and got this:

    That’s right… they’re still targeting two full generations behind the current flagship devices made by Google.  This is definitely a deal breaker for me.

    No Data Export Capability

    Regular readers know that I run all of my Quantified Self data analysis from Google Fit.  There is no Google Fit integration with Vessel Health.  Even worse, there doesn’t appear to be any way to export the data in any form.  I’ve been burned by enough crowd sourced devices from companies that disappeared overnight.  Providing a way for me to get my data, when the product is no longer supported is critical for me.  I tried to load my old data in the app while writing this review.  It appears that it’s been lost and is currently unretrievable.

    Conclusion

    Ultimately, the poor app experience is what forced me to stop using Vessel Health.  During the time that I had a phone that it worked on, while frustrating, I enjoyed the experience.  I would gladly continue to pump money into this in order to reward a company moving this technology forward.  What would it take for Vessel Health to be part of my regular testing routine? At a bare minimum, the app/data export issues need to be addressed.  I would also like to see a roadmap for any new biomarkers that might be added.  I already feel like I have my supplement and lifestyle plan dialed in, so I’m not really interested in another app/company’s take on that.  Just let me put my data in the apps that I’m already using for that type of thing.

    Have other questions?  Have you used Vessel Health? Let me know (unless you’re going to gloat about how great the iOS experience is 😒).

  • Influencer Marketing

    Influencer Marketing

    Why Influencer Marketing?

    At threddies, we’ve dabbled with adding influencer marketing to our repertoire for some time.  We’ve always had mixed experiences with it.  One of the biggest issues that a small marketing team faces, involves managing the ‘influencers’.  How can you easily see what’s working and what’s not?  How can you tweak the influencer ‘benefits’ based on what each one is most interested in?  Some want to be paid directly, others want store perks, etc.  There’s also the need to get all active influencers onboard with whatever your current campaign goal is.  Managing all of this often made ‘influencer’, one of the first aspects of marketing that we would drop.  This would often occur due to the low perceived ROI related to these factors.

    Shopify Collabs

    In the last year, Shopify released ‘Collabs‘ which piqued my interest to see how they handle some of these issues.  I felt the best approach to fully test out this platform was to become an ‘influencer’.  I applied for early access to Collabs and was accepted.  The first thing that I noticed was that it was very difficult to find a brand that I was interesting in collaborating with.

    I would never promote something that I don’t actually use.  I thought it should be really easy to just search for the brands that I love that I know already use Shopify.  This was not possible, the only mechanism to find brands is to actually ‘browse’.  There were a handful of categories, but no sub-filters.  With thousands of merchants on Shopify looking for brand ambassadors, this proved to be a very annoying way to find the things I was interested in.  Just having something as simple as ‘Men’s clothing’ would have made this a much better experience.

    Becoming an Influencer

    I started by setting up Threddies as a collaborator and adding the few products of ours that I actually use (and love!).  I then revisited the Collabs platform every few days and spent a bit of time browsing.  Eventually, I found one company who’s products I already used.  After some searching, I decided to apply for a few others that I was interested in starting to use.

    The application process was fairly easy.  Each brand asked for my social media information on the platforms they were most interested in.  Some asked additional questions and overall the application process was fairly smooth.  A few brands wanted to follow up with an online interview (conducted outside of the Shopify platform) after the application.

    I was accepted by a handful of brands and at this point setup a LinkPop account.  This is Shopify’s Linktree-like competitor which tightly integrates with the Collabs platform.  Each brand had its own requirements for how I was to represent them.  Collabs does not provide a way for an ‘influencer’ to report back their progress (other than link clickthrough rate).  Each brand I was working with had to monitor the metric that they cared most about.  In the best cases, the brands setup regular communication with a staff member outside of the Collabs app.  In other cases, I never heard from the brands again.

    Managing Your Influence

    At this point, I had been bitten by the ‘influencing’ bug… and I really wanted to work with some companies who had products that I loved.  I started to use other means to find out specifically if these brands worked with influencers and if so, how they managed that process.  Many brands have FAQs regarding this, and if they don’t you can usually track down the information after a few emails.  Many of the brands I love have Influencer marketing programs.  I applied to many… Almost none of them (including those based on Shopify) used Shopify Collabs.  This began a crash course for me in all of the competing Influencer marketing management platforms that are out there.  I won’t discuss all of them in detail, but I’ll hit on some major themes that I’ve noticed as a ‘user’ of these systems.

    Finding Brand Fit

    The most obvious difference between these platforms related to how easy it was to find brands to work with.  Some of them required a special link into the platform and zero searching/browsing capability beyond that.  Since each brand was treated independently, this became very annoying after I was accepted by multiple brands that all used the same platform.  I had separate login credentials for each one, and I had to re-enter the information that I knew the platform was already aware of (my name, social media accounts, payout information, etc.).  The platforms that did provide the ability to see all the brands that used it had far better search/discovery features than Shopify Collabs provided.

    Influencer vs Influencing Team

    Shopify Collabs is very much focused on the ‘Individual Influencer’.  I quickly realized that some of the other platforms are tailored toward Influencers that have major teams.  Many of these provide for multiple logins with all sorts of fine grained control over what each of those logins can do.  I don’t ever foresee a time where I would need this type of functionality, but it’s clear that there must be many Influencers who do.  I prefer Collabs simplicity in this area.

    Influencer Marketing Platforms

    All of the Influencer marketing management software that I’ve been using are heavily tailored to using the du jour social media platform(s).  TikTok was important to many, but Instagram was by far the one that every brand was most interested in.  I had stopped using Instagram last year, mostly because I didn’t find it contributing to my life in any positive way.  This experiment required me to revive my profile.

    I was absolutely shocked by how many brands found Instagram reach to be the most meaningful metric for deciding your use to them as an influencer.  Many brands turned me down immediately when I told them that I didn’t use Instagram.  This was despite the fact that I explained to them that I was already an advocate for their product and had better outlets for promoting them.

    I provided metrics regarding my blog, email newsletter and Discord server audiences.  I shared the demographics of my active audience and explained why they would be interested in their products.  These are all platforms that I control with an engaged, interested audience.  These outlets can’t be downregulated by an algorithm.  I can tweak the content as needed in order to match the brand’s campaign goals.  I was surprised by how many marketers didn’t really seem to value this.  At threddies, this is very top of mind for us.  Changes to ad networks and issues with the Amazon algorithm in the past have caused us to avoid reliance on any one platform as the primary driver of engagement.

    One trick ‘social’ pony

    The focus of all these brands on Instagram/Facebook also made me much more aware of how horribly broken Social Media is.  I’ve never had (or wanted) a Facebook account.  Meta seems to have created a convoluted mess trying to integrate their products.  Due to this, I was required to set one up in order to create the ‘type’ of Instagram account and monitoring that many of these brands required.  I did this expecting that it would make ‘reporting’ my progress back to the brands easier, but it really did not.  During this time, my Facebook account, which was never used, was suspended at least 3 times!  It seems like there are big opportunities for cleaning much of this stuff up for the next big Social platform.

    Management

    Shopify Collabs seems to be mostly tailored to general link sharing resulting in cash payouts and/or merchandise ‘gifts’.  The other platforms provide many other options.  Some have very specific campaigns with start and end dates.  These often have very specific metrics for evaluating ‘completion’.  “X number of Instagram reels/main feed posts in Y timeframe”  All of these platforms have some measure of integration with your social media accounts, but many of them still require the ‘Influencer’ to report when they feel that they’ve met these milestones.  This is an additional layer of work that did not interest me.  I can’t imagine most people who aren’t working with a team have the time for this.  Why can’t this just be determined via the tight integrations with the social media platforms where the required work is to be done?

    Most of the platforms that provide these campaign level management capabilities also provide extensive features for providing and tweaking assets that you can use in your posts/material.  This can definitely be helpful when the ‘Influencer’ has a minimum number of required posts without having a team dedicated to generating their content.

    Influencing Ain’t Easy

    Influencers get a bad rap… The amount of hate thrown my way after I started ‘influencing’ from people who were ‘friends’ was surprising to me.  I tried to make my ‘influencer’ posts as obvious as possible in order for people to ignore them if they wanted.  I went so far as to often use #ad and/or mark them as ‘branded partnership’ posts.  Maybe I should have explained what I was doing ahead of time?

    Being an Influencer is definitely work though.  The more involved brands had a very high bar to live up to.  I’ve never spent so much time, planning out posts and shooting/reshooting to make things just perfect.  My experiment forced me to learn much more about the intricacies of creating Instagram content.  It required me to dig in deep on creating photos and videos outside of the social platforms and then bringing in the final product… honestly, I prefer writing blog posts and emails.

    Without a doubt, I lost longtime followers who didn’t know what I was doing and thought I just became a paid shill.  The reality is that I never promoted anything that I didn’t already use and love.  This wasn’t all that different than what I had done before, except now I provided a discount code/affiliate link.

    Conclusion

    Overall, this new (to me) approach to social media resulted in me growing my followers.  I spent much more time thinking about my content rather than ‘shooting from the hip’.  I liked rethinking things in order to fit them into the parameters provided by the brands I was working with.  Many of these new followers are more engaged than those I’ve had before.  Getting discounts and first dibs on products that I already use is definitely a perk.  I’ll likely continue my ‘influencing’ albeit on a more small scale, unless there’s a team out there willing to work with me 😁

    This was definitely a valuable (and fun) diversion for me to take.  I have a much better understanding of the pros and pitfalls of Influencer Marketing and the major platform players involved.  I’ll be incorporating this into Threddies’ efforts moving forward.  I can also see many avenues for making Shopify Collabs better.  Shopify, if you’re listening, I’m a long time fan.  If you want to discuss Collabs with someone who has both experience from the brand and influencer side, reach out and let’s talk!  Interested in supporting my ‘influencer’ experiment?  You can check out the brands that I’m working with or just connect with me and let me know your thoughts.

  • Kineon Move+ Review

    Kineon Move+ Review

    I recently got my hands on a Move+ Red Light Therapy device from Kineon Labs. If you’re familiar with my blog, you know that this isn’t the first Photobiomodulation (PBM) device that I’ve used. I regularly use and have written about the 2.0 generation of devices made by Joovv. The Move+ is a different take on PBM.

    Form Factor

    When you first compare the Move+ to similar devices, the most glaring difference is the form factor. Most other PBM devices are various sized ‘panels’. The Move+ incorporates three light modules into an adjustable strap. This makes it ‘portable’ when compared to all but the tiniest panel devices. This alone is a major upgrade for many use cases. I’ve discussed before how one of the most annoying things about using the panel based PBM devices is trying to consistently position them to get a repeatable treatment. This is especially true of the non-full body ones.

    Using red light panels often require you to dedicate your therapy time 100% to the treatment. The need to position your treatment area and the sometimes blinding lights prevent you from doing other things at the same time. The adjustable strap of the Move+ is great for specifically targeting joints while still allowing you to do other things. The red light is focused on the area you are treating and moves along with you. Once setting the strap and modules, you can consistently spot treat in the same way every time. The modules are fully removable from the strap. They can be plugged directly into the included charger in between sessions. The entire system fits in the included carrying case (pictured above).

    kineon red light therapy device

    Red Light Technology

    The PBM technology used in the Move+ is another notable difference. Many panels utilize a combination of red light LEDs (usually in the 660 nm range) and infrared (~850 nm range) that can be independently controlled. The infrared setting of these devices often generates heat. In some cases, added heat is useful, but I often turn off the infrared lights on my panels to avoid the added heat. Each Move+ module has LEDs that emit red light in the 650 nm range, but also has lasers operating in the near infrared range (808 nm). I noticed no additional heat generated using the Move+ during my tests.

    Usage

    Recently, I’ve been working on improving my pistol squat and I have been using the Move+ to enhance recovery after doing so. This device is designed perfectly to use on the knee joint. It works very well and after a few days of using it and trying various ways to reconfigure it for other joints, I started to think about how cool it would be to have more configurable ways of using the modules. Finding an effective way to use it on my ankle was difficult without resorting to some of the techniques I would need to use with the panel style devices. Kineon recently released a video discussing a new strap prototype that they are working on. I can’t wait to get my hands on one of these!

    Update (3/9/2023):  I received the strap prototype referenced above.  It is currently shipping with all new Move+ purchases and can be purchased directly from Kineon if you bought the original Move+.  It is much more configurable, works great for smaller joints and comes with 3 additional ‘module holders’.  These means you have three ‘vertical’ and three ‘horizontal’ that you can combine in any configuration.  See photo below:

    Kineon Move new prototype strap
    This is the next generation strap for the Kineon Move+

    Since the system consists of tiny modules that can communicate with each other, I can definitely see new ‘module holding’ devices that come out in the future that eliminate some of the current limitations of the form factor.

    kineon move+ red light therapy on knee

    I’m going to start an additional experiment with the Move+ in the next week or two. I feel that it is uniquely positioned to excel in this experiment. So far, my experience with this device has been positive. Although it can’t replace every use case that I currently use my Joovv panel for, it excels in some areas to the point that I can’t see going back to the Joovv for targeted joint treatment. I look forward to see what else Kineon produces in the future.

    The Company

    I was lucky enough to have the opportunity to sit down with one of the founders of Kineon and talk about the Move+, his company and other health related matters. It was a great conversation and made me feel even better about supporting what they are doing in this space. If you have specific questions about the Kineon Move+ or my experience with PBM in general, feel free to reach out directly or in the comments. Interested in getting your own Move+?  I have a link that will give you a discount (will show in cart or use code JASONDONMOYER). Try it out and let me know what you think!