Tag: small business

All of the publicly accessible small business related content from Transmutable Explorations.  Interested in us covering something? Contact us to submit an idea!

  • Updating Custom Shopify 2.0 Themes

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    Most of my Shopify using clients tend to use an existing Shopify theme rather than create an entirely new theme for themselves from scratch. This is a great way to get a store up and running fast. Some use the freely provided themes from Shopify, while others pay to use a special theme created by…

  • How To Be a Great E-Commerce Business (Customer)

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    If there’s one thing that 2020 has taught me, it’s that most people are terrible small business customers. Sure, people like to claim that they are small business supporters, until you actually look at their behavior as consumers. These behaviors make them very far away from being the ideal small business customer. It’s likely a…

  • Google Shopping Actions with Shopify

    At Google Marketing Live on May 14th, Google announced a radical revamp of their Google Express shopping service. Even before this announcement, I was working with Google to get Threddies approved and setup using Google Shopping Actions. Google Shopping Actions (GSA) is a mechanism for exposing your products for purchase to the Google Assistant via…

    Google Shopping Actions with Shopify
  • Shopify Webhooks Driving AWeber

    This post is a solution to a problem I had with the AWeber Shopify integration. To get the most out of this post, check out the original problem here. …the continuation… There I was, spending 30+ minutes every day manually solving this problem. It was becoming imperative that I had to have a MVP solution…

  • Annoying Time Sink of the Month…

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    Every day there is an annoying thing that I MUST do. It annoys me that I need to, but as part of running a professional business it must be done.  I discovered the issue about a month ago. I have been doing this job manually every day since. All the while, I’m thinking about a…