Category: Shopify
All of the publicly accessible Shopify related content from Transmutable Explorations. Interested in us covering something? Contact us to submit an idea!
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Influencer Marketing
Why Influencer Marketing? At threddies, we’ve dabbled with adding influencer marketing to our repertoire for some time. We’ve always had mixed experiences with it. One of the biggest issues that a small marketing team faces, involves managing the ‘influencers’. How can you easily see what’s working and what’s not? How can you tweak the influencer…
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Updating Custom Shopify 2.0 Themes
Most of my Shopify using clients tend to use an existing Shopify theme rather than create an entirely new theme for themselves from scratch. This is a great way to get a store up and running fast. Some use the freely provided themes from Shopify, while others pay to use a special theme created by…
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How To Be a Great E-Commerce Business (Customer)
If there’s one thing that 2020 has taught me, it’s that most people are terrible small business customers. Sure, people like to claim that they are small business supporters, until you actually look at their behavior as consumers. These behaviors make them very far away from being the ideal small business customer. It’s likely a…
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Updating Customized Shopify Themes
Note: this article specifically deals with updating customized Shopify 1.0 themes that predate the Shopify Online Store 2.0 themes. I have amended this post with the process that I use based on Shopify Dawn here. Most of my Shopify using clients tend to use an existing Shopify theme. This is opposed to creating an entirely…
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Google Shopping Actions with Shopify
At Google Marketing Live on May 14th, Google announced a radical revamp of their Google Express shopping service. Even before this announcement, I was working with Google to get Threddies approved and setup using Google Shopping Actions. Google Shopping Actions (GSA) is a mechanism for exposing your products for purchase to the Google Assistant via…
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